@article{oai:nufs.repo.nii.ac.jp:00000597,
 author = {大谷, 鉄平},
 issue = {21},
 journal = {長崎外大論叢, The Journal of Nagasaki University of Foreign Studies},
 month = {Dec},
 note = {Abstract
Some commonly used Japanese expressions exhibit what the author calls advertisement-like nuances.These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. These expressions have undergone a commercialization process which gives them the functions of advertisement, exaggeration, and situation shift in the author’s terms.
In this paper, the author pointed out that there was a characteristic modality form about ”desire” expressions by a first-person subject, used in the context of advertising and publicity. The usage of this form deviated from its general use, and, the analysis shows that a marketing strategy motivated this deviant usage.},
 pages = {89--103},
 title = {一人称主体による＜希求＞表現の宣伝的利用},
 year = {2017}
}