@article{oai:nufs.repo.nii.ac.jp:00000425,
 author = {大谷, 鉄平},
 issue = {20},
 journal = {長崎外大論叢, The Journal of Nagasaki University of Foreign Studies},
 month = {Dec},
 note = {Abstract
Some commonly used Japanese expressions exhibit what the author calls advertisement-like nuances. These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. These expressions have undergone a commercialization-process which gives them the functions of advertisement, exaggeration, and situation shift in the author’s terms. In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through the analysis of the expression wadai, or “topic,” as they appear in the titles of magazine articles. For this purpose the magazine article database Web-OYA and the analysis tool KH Corder were used. The results of the analysis suggest that meanings resulting from commercialization are present in the use of the wadai- expression in the titles of magazine articles, although those new meanings are not necessarily expected to be added to the lexical meanings of the expression in the future.},
 pages = {57--72},
 title = {語（句）の商用化について―雑誌記事タイトルにみられる「話題」の場合を例に―},
 year = {2016}
}