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一人称主体による<希求>表現の宣伝的利用
https://nufs.repo.nii.ac.jp/records/597
https://nufs.repo.nii.ac.jp/records/597d566ce26-dea2-438a-bc73-1e0cb426a439
名前 / ファイル | ライセンス | アクション |
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21-07本文PDF (683.6 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-03-29 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 一人称主体による<希求>表現の宣伝的利用 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | The Advertising Use of <craving> as Expression by the First-person Subject | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | モダリティ | |||||
キーワード | ||||||
主題 | 主体 | |||||
キーワード | ||||||
主題 | マーケティング | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
大谷, 鉄平
× 大谷, 鉄平 |
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著者別名 | ||||||
姓名 | OTANI, Teppei | |||||
言語 | en | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Abstract Some commonly used Japanese expressions exhibit what the author calls advertisement-like nuances.These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. These expressions have undergone a commercialization process which gives them the functions of advertisement, exaggeration, and situation shift in the author’s terms. In this paper, the author pointed out that there was a characteristic modality form about ”desire” expressions by a first-person subject, used in the context of advertising and publicity. The usage of this form deviated from its general use, and, the analysis shows that a marketing strategy motivated this deviant usage. |
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書誌情報 |
長崎外大論叢 en : The Journal of Nagasaki University of Foreign Studies 号 21, p. 89-103, 発行日 2017-12-30 |
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出版者 | ||||||
出版者 | 長崎外国語大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13464981 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11603331 |