There are challenges in vogue words research in Japan. First, some researchers consider vogue words research as part of slang research. Second, the interpretation of shigo ‘dying words’ by general users is ambiguous, that is, there is no distinction between the terms shigo and haigo ‘dead words’ due to associations of shi ( 死) ‘death’ in the former.
This paper is a proposal of a new research field specializing in shigo and haigo from the viewpoint of vocabulary distribution. The description of the distribution of shigo and haigo is useful for clarifying the correlation between words, media and marketing. To build this research field, the author employed to the distribution of vogue word Fuzzy ‘fuzzy sets, fuzzy logic’ in Otani (2015) as a model.
The results of the quantitative and the qualitative survey clarified, the “re-specialization” of technical terms and the duality between media and daily life in the circulation of vogue words.
雑誌名
長崎外大論叢
雑誌名(英)
The Journal of Nagasaki University of Foreign Studies