Some commonly used Japanese expressions exhibit what the author calls commercial functions, in other words, advertisement-like nuances. These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through the analysis of the expression chuumoku, or “attention”, as they appear in the titles of magazine articles.
For this purpose the magazine article database Web-OYA and the analysis tool KH Corder were used. In terms of the qualitative investigation, the author analyzed individual examples by a method of critical discourse analysis. The results of the analysis suggest that meanings resulting from commercialization are present in the use of the expression chuumoku in the titles of magazine articles, same as the analysis of the expression wadai in Otani (2017).
雑誌名
長崎外大論叢
雑誌名(英)
The Journal of Nagasaki University of Foreign Studies
宣伝文に用いられる語彙の商用的機能―雑誌の記事見出しにみられる「注目」の場合―
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